Pay.UK A Sign to Switch
The Switch Guarantee Guy is back! And this time he’s on a mission to tell everyone about that ‘just switched feeling’ you get from switching bank accounts. In the new campaign, our super-smooth spokesman appears alongside a team of professional sign-spinners whose eye-catching tricks highlight the rewards of switching – their first-ever appearance in a UK advert.
Directed by Simon Willows, the action takes place in a traditional British market with sign-spinners reflecting the target audience. This integrated campaign appeared in everything from TV, YouTube, radio and DOOH to Facebook posts, Instagram stories and Snapchat lenses.
Behind the scenes sign spinning in Kyiv
Kyiv crew
A Sign to Switch: Film
Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Richard Worrow
Director: Simon Willows
Producers: Danielle Lyons, Tom Ford
DOP: Laurent Rodriguez
Editor: Mark Aarons
VFX & Post: Paul O’Brien, Framestore
Production: Agile Films, Family Production
Sound: Dave Robinson, Creative Outpost
Design & Typography: Nick Dinnen, Sam Shaw
A Sign to Switch: Social
Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Richard Worrow
Director: Adam Booth
Producers: Adam Booth, Elena Sanz, Olive Andrews
Photography: Sam Riley
DOP: Chris Dodds
Editors: Sam Hopkins & Jamie Thodesen
VFX & Post: Framestore
Production: Engine Film
Sound: Engine Film
Design & Typography: Ade Yeo, Alex Talikowski