Vodafone CRM
From simplifying Vodafone’s service with Just Ask Once to launching iPhone 17 with personalised storytelling,
our work on Vodafone’s CRM this year combined behavioural science, bold creative and smarter segmentation
to boost engagement and prove that CRM is Vodafone’s quiet superpower.
Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Tom Harman