We were asked to pitch for My Online Therapy — a virtual psychology clinic that provides online access to leading psychologists. Our approach was to show how therapy can help people to reconnect with the things that are important – family, career or relationships. To do this, we created a visual portal that showed people stepping back into their lives. This was combined with headlines that dramatized the feelings and mindset of the patients.

For the pitch, we developed a range of touchpoints including social, OOH, radio and digital display.