Santander’s brief to us was simple, “Make our corporate bank famous”. So we came up with a campaign that positioned Santander as a genuine alternative to their competition.

We created the ‘Breakthrough Moments Box’ concept as a metaphor for Santander’s approach to helping their business customers achieve their breakthrough moment. As well providing a physical space to showcase successful clients (like Krispy Kreme) and hold seminars, the Box also flattened out to become the red platform in our ads – showing how Santander provides businesses with a springboard to success.

The campaign featured the provocative line ‘Every eight minutes we help a business take on the world’. Photography, press, film, digital display, website, web content, mobile, outdoor, taxis and event.

Finalist – Brand Experience B2B – Event Awards 2015